Standard Know-How for Loyalty Card Printing
Nowadays, competition in the market is stiff. That’s why companies develop different strategies to encourage loyal buying behavior from consumers. One of these is the loyalty program, such as loyalty cards, rewards cards, points cards, or club cards. Even if the company has to spend money for the loyalty card printing leeds, companies think it’s worth it since loyalty cards have tangible benefits that includes:
- Increased sales
- Reduced marketing and promotion costs
- Increased company visibility and brand recognition
- More repeat business
- Ability to identify new customers
- Easy implementation
If you’re in a loyalty card printing leeds, you should keep your equipments up-to-date to cater to companies’ different demands for their loyalty program schemes. If you’re new in the card printing business, here are the standards you may wish to know:
#1 Sizes.
The standard size for plastic cards is 3 3/8” long by 2 1/8” wide. If you want your loyalty card printing leeds company to offer something new, consider adding accessories like key chain tags along with the cards. You can also present smaller size plastic cards or mini cards to be able to provide a wide array of sizes to choose from.
#2 Materials.
Polyvinyl chloride or PVC is the most common material used by the loyalty card printing leeds companies since it is a durable combination. The typical thickness is 30 mil, however, there are non-standard thicknesses that you could make available. There is also plastic lamination if your client wanted something less expensive.
#3 Colors and Styles.
Some provide you with template for your loyalty card printing company to print. Sometimes the actual print is not the same with what’s on the computer screen, so make sure that your equipments are calibrated. Some clients will ask you to design. Cards can be further customized with magnetic strips, signature panels, bar codes, etc.